Skincare: The New Face of CBD
We know that even while taking care of business, taking care of your family and taking care of everything else, you’ve likely noticed the plethora of CBD products touting the benefits of pain relief, anxiety & stress reduction, and other solutions to your health concerns.
But did you know that CBD is becoming a hallmark of next-generation skincare?
You may be surprised to hear that anecdotal accounts have combined with a growing body of clinical research to show that with consistent use, skincare products boasting CBD may hydrate and heal skin, and help diminish signs of aging, among other therapeutic effects. Add to it Vitabotanicals™ (as we have -- more on those below), and you’ve got a truly remarkable beauty boost.
What Is CBD?
CBD stands for “cannabidiol” (ca-nuh-bi-DYE-ol), which is a naturally occurring chemical compound derived from the cannabis plant. But doesn’t cannabis get you high? Well, not all cannabis is created equal. Cannabis containing more than 0.3% of the chemical compound THC, known to produce psychoactive effects in greater concentrations, is designated as marijuana, and it’s those levels of THC that can get you high. However, cannabis with less than 0.3% THC is hemp, from which many non-ingestible CBD products on the market are made, including ours.
Thanks to the Farm Bill of 2018, hemp is legal across the U.S., as is CBD extracted from hemp. Which means you now have unfettered access to an active ingredient prized for its purported power to condition and revitalize your skin — fostering a desirable dewy glow!
How Does CBD Work in Skincare?
According to clinical research studies, CBD has antioxidant, antibacterial and antifungal properties. Its well-established anti-inflammatory response, driven by Omega-3 fatty acids, eases puffiness and reduces redness, while Omega-6 helps promote healthy skin. Noncomedogenic, it supports collagen, thus improving elasticity, and protects skin with vitamins A, D and E. CBD also enjoys emollient qualities that smooth rough cells on the surface of the skin to minimize the appearance of fine lines.
Sound too good to be true? We thought so, too, until we started exploring the biological mechanisms underlying CBD’s effectiveness.
CBD exerts its influence on the body through what’s called the endocannabinoid system (or ECS). Like the central nervous system, the ECS regulates and balances various processes in the body. CBD specifically helps to stimulate the endocannabinoid system. For example, if your skin is producing too much or too little sebum, which seals in moisture, CBD will interact with the ECS to help correct the imbalance.
Where Do Vitabotanicals™ Fit In?
While CBD has many positive properties for skincare, CBD alone is not enough. The Vitabotanicals™ in Maharindee’s exclusive formulations reinforce the action of CBD in their role as phytomedicines. They help enhance elasticity, control oil production, and replace glycolic acid to limit irritation.
Take, for instance, Tetrahexyldecyl Ascorbate, a form of Vitamin C found in our new facial moisturizer, The Believer. It’s credited with brightening and clarifying the skin by inhibiting melanogenesis (the overproduction and accumulation of melanin can result in age spots and other imperfections), and it stimulates collagen. At the same time, phytic acid encourages skin balancing, essentially maintaining the equilibrium of oil and water. An antioxidant derived from seeds, it can also help prevent blackheads and shrink pores.
Of course, this is a mere glimpse into the science of CBD — the body of evidence buttressing its position as a skincare superstar grows as we speak. Rather than trying to keep up with the biochemistry underpinning cannabidiol’s capacity to render you radiant, it might be useful to just think of CBD as “Corrective Beauty Daily.”