Anyone who knows you knows that you are not one-dimensional; you don’t fit neatly into any one box. We see you running companies, running families, running marathons, running late, running wild — but never, ever running away. In other words, you lead a full-spectrum life. Your beauty brand should reflect that.
When we started Maharindee, people also tried to fit us into a simple box. We were labeled a “skincare” brand, an “I-beauty” brand, or simply a “CBD” brand. But like you, Maharindee is multidimensional — a full-spectrum beauty brand, if you will. “How so?” Let us count the ways:
1. Our vision of beauty is diverse and inclusive.
Maharindee is one of the very few companies in the CBD space founded and run by a woman of color. “I am Indian and proud of what my upbringing and culture brings to the table,” says Maharindee founder Shona Gupta. At the same time, she adds, “That doesn’t mean what I do is only for Indian women. I think of yoga the same way. While its heritage is firmly Indian, people the world over have made it part of their wellness routine.” When we talk about “I-Beauty,” the “I” stands for “inclusive,” while our source of inspiration is Indian, so we can celebrate women in all their multicultural glory.
2. Our luxury skincare products are developed with a complex combination of superstar ingredients, including organically produced CBD and our proprietary blend of Vitabotanicals™.
The CBD we use in our formulas is a non-intoxicating compound derived from the hemp member of the cannabis family. CBD is known to have anti-inflammatory and antioxidant properties that help soothe and smooth the skin, while lending radiance to the complexion.
Maharindee’s CBD extract is itself of the full-spectrum, or “whole plant,” variety; it’s accompanied by all the other compounds naturally present in the cannabis plant, including vitamins B1, B2, B3, B6, B9 and E, the minerals calcium, potassium, magnesium, iron and zinc, and the aromatic oils — terpenes — that give the plant their distinctive characteristics.
The Vitabotanicals™ component of our blend naturally replaces glycolic acid to minimize irritation and enhance elasticity. An antibacterial, it contains a form of Vitamin C that stimulates collagen production and inhibits melanogenesis (a cause of uneven skin tone) along with phytic acid, which balances the oil and water that allow your skin to perform its various functions.
3. Our manufacturing processes ensure purity and potency in every drop.
In addition to conforming to organic practices, we meticulously source all of our products and carefully curate all of our ingredients to deliver the utmost in quality and efficacy. Everything from our raw materials to our packaging comes from only the most eco-conscious, sustainably operated suppliers. Our products do not contain the toxins, sulfates or parabens commonly used in the beauty industry. They are cruelty-free and vegan-friendly. Our standards are so high, in fact, that we’ve been awarded ISO certification, a globally recognized quality-assurance seal of approval.
4. Our business practices emphasize social responsibility.
We believe that beauty, business and doing good are not mutually exclusive. That’s why we
donate a percentage of every purchase to organizations that advocate for girls and women. Through Pledgeling (a fundraising platform for mission-driven companies), we support “Room to Read’s Girls’ Education Program”, an organization that helps adolescent girls around the world stay in school by promoting girl-friendly learning environments. We also recently participated in the NAACP’s historic #SayHerName campaign as part of our broader philanthropic efforts. Simply stated, we strive to create a better world than the one we were born into.
5. Our mission is more than skin-deep.
Above all, we want to help you look and feel confident as you balance your full-spectrum life. We know how much good we can bring to our work, our families and our communities when we look and feel our best — that’s when we’re able to fully seize our power and shine.
Our lives are made up of countless moving parts. Still, we are infinitely more than the sum of those parts, which is why we take a holistic approach to beauty. We do it all. The products that sustain us should, too. Maharindee: Full-spectrum beauty for your full-spectrum lifestyle.